Branding and marketing services for nature-immersed short-term rentals and hospitality properties.
It all began with my own cottage. Designing and developing its brand and visual identity became the foundation of Studio Kajaala and the starting point for this approach. Now, I bring the same strategic and creative approach to others—shaping property-specific storytelling, guest perspective, and visual identity into a cohesive brand presence.
I work with all types of spaces, from seasonal retreats to high-end rentals, helping each one express its character in a way that resonates with its audience. The goal isn’t just to make your property look beautiful—it’s to create a brand that feels intentional, memorable, and aligned with the experience you offer.
Studio Kajaala blends design sensibility with real estate insight, offering concept development, brand positioning, and content direction rooted in the unique qualities of your location. This is branding with a story, shaped by lived experience.
Jussi-Pekka Kajaala
Creative Entrepreneur
What’s Included & Pricing
Property Branding & Marketing
Strategic storytelling shaped by the soul of your space.
This is branding for nature-immersed rentals and hospitality properties that want to tell a clear, meaningful story. I help define what makes your place special and turn that into a cohesive identity across platforms. Through thoughtful collaboration, we shape a brand that reflects your space, your values, and the experience you offer.
Including, but not limited to:
- Brand concept & story development
- Audience-focused messaging and positioning
- Visual identity direction
- Instagram curation & content strategy
- Listing profile refinement
- Simple website design & setup
- Captions, bios, and copywriting
- Creative direction for photography
How it works:
Each project is tailored to your needs; whether you're launching something new or refining what’s already there. We work in focused stages, starting with the foundation: the story, the audience, and the feel of your place. From there, we build a clear and consistent presence across your channels.
Rates:
Service packages are customized based on the scope of the project.
Whether you need a one-time refresh or ongoing creative partnership, we’ll shape a plan that fits your property and goals.